Utranazz Launches New Responsive And Intuitive Website

Utranazz, the concrete equipment specialist, is proud to announce the launch of its new website. The company, which has been in the concrete equipment industry for over 50 years, has worked tirelessly to create a responsive web design that responds to the website visitor’s behaviour and environment based on screen size, platform and orientation. "In this day and age, it’s not only practical but essential to have a website that provides user-friendly, easy-to-navigate and interactive features across all platforms such as desktop computers, mobile phones, iPads, netbooks and Kindles,” explains Utranazz’s Marketing Manager, Suzy Wiseman. “We know that our clients are often on-site, in boardroom meetings and on-the-go, which is why we set out to build a website that not only makes it easy to do business with us, but gives clients the information they need on any size screen, or within any browser they are using.” The company sells new concrete equipment as well as a wide range of used equipment (many of which they service , repair and refurbish themselves) to the global construction industry. They also offer concrete equipment for hire to their client base in the United Kingdom. One of their focus areas is also being able to provide bespoke solutions to suit project-specific needs. “Our new website has a comprehensive range of exciting features such as filters so that clients can easily browse through our range of concrete mixers, concrete pumps, cement silos and concrete batching plants by simply clicking on an image or link. What makes our new responsive website so easy-to-use is the fact that a user can get more information about the product they are interested in by specifying what types of make/model, price or keyword they are looking for,” explains Wiseman. Besides the added information and filtering options, website visitors can also select their preferred language, browse the latest arrivals and get more information about equipment shipping at the click of a button. Managing Director of Utranazz, Tony Evans, says responsive web design is all about creating an online space that is able to adjust according to the needs of the user.  “It’s not just about adjusting screen resolutions and ensuring quick page loading times, it’s about providing a great user experience. Customer service and experience has always been at the forefront of our minds at Utranazz and this website ensures we’re creating a golden thread of great customer touch points – both online and offline,” concludes Evans. For further information please contact: Suzy Wiseman, Marketing Manager, Utranazz Ltd Tel: 01280 820770 Email: [email protected]